Content architecture
Content and search architecture specification
A useful content system makes the relationship between pages obvious to people and machines.
Page architecture
Each important page should have a clear purpose and a clear relationship to the broader site.
- Single primary intent
- Descriptive title
- Logical H1/H2 hierarchy
- Related-page links
- Consistent canonical URL
- Useful calls to action
Topic depth
Simple landing pages can link to deeper pages for visitors who want evidence and technical detail.
- Detailed information
- Technical specification
- Scope of work
- FAQ
- Technology stack
- Supporting articles
Measurement
Content decisions can be informed by search and behaviour data where authorised.
- Search Console queries
- GA4 landing-page performance
- Conversions
- Campaign parameters
- Internal search behaviour where available
Technology
Google search, measurement and business services
Search, analytics, advertising and business services work best when the website is structured and measured properly.
Google Search ConsoleIndexing, crawl visibility, search queries, coverage and site health.
Google AnalyticsTraffic, engagement and conversion measurement.
Google Tag ManagerControlled deployment of measurement and conversion tags.
Google WorkspaceBusiness Gmail, Drive, Calendar, Meet and productivity services.
Google AdsPaid search, conversion tracking and campaign measurement.
PageSpeed InsightsPerformance and Core Web Vitals diagnostics.
Google Business ProfileLocal business visibility and public business information.
Google Merchant CenterProduct feeds and shopping visibility where relevant.Full text list
- Google Search Console — Indexing, crawl visibility, search queries, coverage and site health. Provider information
- Google Analytics — Traffic, engagement and conversion measurement. Provider information
- Google Tag Manager — Controlled deployment of measurement and conversion tags. Provider information
- Google Workspace — Business Gmail, Drive, Calendar, Meet and productivity services. Provider information
- Google Ads — Paid search, conversion tracking and campaign measurement. Provider information
- PageSpeed Insights — Performance and Core Web Vitals diagnostics. Provider information
- Google Business Profile — Local business visibility and public business information. Provider information
- Google Merchant Center — Product feeds and shopping visibility where relevant. Provider information
Technology
Web standards, code and frameworks
We are not locked to a single framework. Straightforward sites should stay straightforward; applications can use deeper stacks when justified.
HTML5Semantic document structure and modern browser standards.
CSSResponsive layout, presentation, accessibility and performance-conscious styling.
JavaScriptStandards-based browser and application behaviour.
TypeScriptTyped application development for maintainability and safer change.
ReactComponent-based user interfaces when an application needs them.
Next.jsFull-stack React framework for suitable applications and content sites.
VueProgressive user-interface development.
SvelteCompiled, performance-conscious user-interface development.
AstroContent-focused websites with low client-side JavaScript where appropriate.
PythonAutomation, data processing, APIs and supporting services.Full text list
- HTML5 — Semantic document structure and modern browser standards. Provider information
- CSS — Responsive layout, presentation, accessibility and performance-conscious styling. Provider information
- JavaScript — Standards-based browser and application behaviour. Provider information
- TypeScript — Typed application development for maintainability and safer change. Provider information
- React — Component-based user interfaces when an application needs them. Provider information
- Next.js — Full-stack React framework for suitable applications and content sites. Provider information
- Vue — Progressive user-interface development. Provider information
- Svelte — Compiled, performance-conscious user-interface development. Provider information
- Astro — Content-focused websites with low client-side JavaScript where appropriate. Provider information
- Python — Automation, data processing, APIs and supporting services. Provider information
Technology
AI-assisted production stack
AI accelerates research, implementation, testing and iteration. Human engineering judgement remains responsible for the finished work.
OpenAIFrontier models, Codex, agents, coding, research and business AI.
AnthropicClaude models and AI-assisted analysis, coding and workflow support.
Google GeminiMultimodal models, research, coding and agentic workflows.
GitHubVersion control, code review, delivery history and controlled deployment.
OllamaLocal and self-hosted model workflows where that architecture is useful.
Hugging FaceOpen models, datasets and specialist AI tooling.
AnthropicClaude models and AI-assisted analysis, coding and workflow support.Google GeminiMultimodal models, research, coding and agentic workflows.GitHubVersion control, code review, delivery history and controlled deployment.OllamaLocal and self-hosted model workflows where that architecture is useful.Hugging FaceOpen models, datasets and specialist AI tooling.Full text list
- OpenAI — Frontier models, Codex, agents, coding, research and business AI. Provider information
- Anthropic — Claude models and AI-assisted analysis, coding and workflow support. Provider information
- Google Gemini — Multimodal models, research, coding and agentic workflows. Provider information
- GitHub — Version control, code review, delivery history and controlled deployment. Provider information
- Ollama — Local and self-hosted model workflows where that architecture is useful. Provider information
- Hugging Face — Open models, datasets and specialist AI tooling. Provider information
Need the simple version?
The detailed pages exist for customers who want to inspect the engineering. The customer-facing offer remains deliberately straightforward.