Google Ads details

Google Ads management for small business

The campaign should be judged by whether it creates useful commercial activity, not by how much budget it can consume.

Campaign setup

Campaign structure follows the business service, target geography and available measurement.

Conversion tracking is central where the business has a measurable enquiry or sale.

Search behaviour changes and campaigns need pruning as well as expansion.

Technology

Search, analytics, advertising and business services work best when the website is structured and measured properly.

Google Search Console — Indexing, crawl visibility, search queries, coverage and site health. Provider information
Google Analytics — Traffic, engagement and conversion measurement. Provider information
Google Tag Manager — Controlled deployment of measurement and conversion tags. Provider information
Google Workspace — Business Gmail, Drive, Calendar, Meet and productivity services. Provider information
Google Ads — Paid search, conversion tracking and campaign measurement. Provider information
PageSpeed Insights — Performance and Core Web Vitals diagnostics. Provider information
Google Business Profile — Local business visibility and public business information. Provider information
Google Merchant Center — Product feeds and shopping visibility where relevant. Provider information

Need the simple version?

The detailed pages exist for customers who want to inspect the engineering. The customer-facing offer remains deliberately straightforward.